The same signature shaped bottle but all golden and sweet, reminiscent of another popular lemon scent of the time — Jean Nate. By the time the s rolled around, the ads had a decidedly different tone, as the powers that be found better ways to market the drugstore line to teens — and their parents. Pure and innocent.
Introducing Love’s Baby Soft. (1974-1975)
For the most part, that is. We have lived the same life.